PepsiCo India Holdings Private Ltd has secured an interim order from the Delhi High Court (HC) to delete hundreds of posts on Facebook, Twitter, Instagram and YouTube, that claim its snack brand Kurkure's corn puffs product contains plastic, according to media reports.
In the wake of malicious rumours that the popular snack food contains plastic, the company has secured a John Doe order, a “cease and desist” decree passed by a court of law against anonymous entity/entities, the Business Standard reported.
According to MediaNama, there are 3,412 Facebook links, 20,244 Facebook posts, 242 YouTube videos, six Instagram links, and 562 tweets on this topic that have now been ordered to be removed.
"Kurkure is an extremely loved brand and consumed by families across India. However, fake news suggesting that Kurkure has plastic in it has adversely effected brand’s reputation. Due to such fake and defamatory content circulating on the social media, PepsiCo India was constrained to move the Hon’ble Delhi High Court,” a PepsiCo spokesperson was quoted as saying in a statement by Mint.
Following the latest development, Twitterati took to the micro-blogging site to poke fun at the company.
Unpopular opinion, I like Kurkure plastic.
— Ashish K. Mishra (@akm1410) July 26, 2018
Did you know: Plastic is made of Kurkure.
— Aisi Taisi Democracy (@AisiTaisiDemo) July 26, 2018
This is a very bad idea, @PepsiCo. Instead of worrying about the real problem, the fake news about Kurkure on WhatsApp, is going after those who are calling out the fake news on social media. They're creating a communications disaster out of thin air.https://t.co/SNrLjUvbWN — Prasanto K Roy (@prasanto) July 26, 2018
Two words- Kurkure surgery
— Gopi Anekar (@death_bylulz) July 26, 2018
Just shocking to me that people would even tweet that KURKURE IS MADE OF PLASTIC without cross checking it. Just shocking how people can make the assumption that KURKURE IS MADE OF PLASTIC. Why would anyone think KURKURE CONTAINS PLASTIC? — Tanmay Bhat (@thetanmay) July 26, 2018
What did Babur tell Humayun about Kurkure?
— Shilpa Rathnam (@shilparathnam) July 26, 2018
Last September, Vani Gupta, Marketing Director - Indian Snacks, Foods, PepsiCo India said the company was deploying countermeasures to assure women that Kurkure is safe for them, as it was rumoured that the corn puffs product was causing abortions.
According to her, it is better to talk to the consumer about safety rather than taking rumour mongers to court.
Kurkure now has 40 variants and is also exported to several countries, after its first variant hit the market in 1999.
With inputs from IANS
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Updated Date: Jul 27, 2018 18:06:11 IST