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Patanjali to launch 'Swadeshi' jeans soon, exploring global markets with FMCG

Yoga guru Ramdev-owned Patanjali group is gearing up to take his fight against the multinationals right to their back yard. And in its bid to fill the gaps in his battle with the global majors, he is planning to enter the branded apparel segment, with what else - 'Swadeshi' jeans.

According to a PTI report, the group is all set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future.

"We have already set up our units in Nepal and Bangladesh and our products have reached the Middle East and became popular in some of the countries, including Saudi Arabia," Baba Ramdev told reporters in Nagpur.

 Patanjali to launch Swadeshi jeans soon, exploring global markets with FMCG

Baba Ramdev (right)

"We should be concentrating in poor countries as the profits from those countries will be utilised for development work there itself.

"The entry to Pakistan and Afghanistan will mostly depend on the prevailing political situation, and if the FMCG situation is politically conducive, units will be set up there," he said.

He said their company products are reaching right up to Canada.

Patanjali has already entered Azerbaijan which has 90 percent Muslim population, he said claiming that a top industrialist there has shown interest in his products.

Ramdev said Patanjali will also venture into garments area and a 'swadeshi jeans' will be launched by end of the year or early next year.

"Patanjali's plans involve getting into the garment sector, especially 'Swadeshi' jeans that the youth of the country are demanding," Ramdev has been quoted as saying in a report in The Times of India.

In an interview to The Telegraph, Ramdev said:

"We will make men's and women's wear, not just traditional Indian clothing but also modern wear like jeans for example. Just because I am a baba does not mean we cannot marry modernity with spirituality, we can make, let's say desi jeans. There is a great demand from youths, and therefore Patanjali has decided to launch the Indianised jeans to compete with foreign brands."

The company's refined edible oil will also be launched this year, he added.

On expansion, Ramdev said Patanjali will be setting up its biggest unit on a 40-lakh sqft at Mihan in Nagpur, which will be bigger than its first unit at Haridwar and biggest in the country.

The total investment in the city will be to the tune of Rs 1,000 crore with a potential of providing employment opportunities to 10,000 to 15,000 youths from Maharashtra.

"Patanjali will take the Nagpur Orange the world over. For the first time, packaged juice made of the fruit grown here will be sold," Ramdev has been quoted as saying in another report in The Times of India.

An export unit in the adjoining SEZ will be set up as Nagpur provides better connectivity, he said.

Patanjali is in the process of setting up big units in Madhya Pradesh, Assam, Jammu and Kashmir, Uttar Pradesh, Andhra Pradesh, West Bengal and Karnataka, besides establishing subsidiary units in a number of places, as part of supply chain. "Our target is Rs 50 lakh crore in the FMCG segment," Ramdev said.

He added Patanjali is committed to produce quality products and has set up research and development units where about 200 scientists work, which has forced multinational companies to come out with their R&D plans.

(With inputs from agencies)

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Updated Date: Sep 12, 2016 11:58:43 IST

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