Online sale of Yoga mats, books and DVDs rising fast, says Flipkart

The e-retailer conducted a survey among its 45 million registered customers to find out the prevailing trend for the ancient discipline as the world celebrated the International Yoga Day on 21 June.

FP Staff June 22, 2015 14:51:08 IST
Online sale of Yoga mats, books and DVDs rising fast, says Flipkart

Bengaluru: Beating wellness industry estimates of 20-25 percent, the demand for Yoga mats on its platform has grown exponentially over 80 percent in the last one year, e-retailer Flipkart said today.

Online sale of Yoga mats books and DVDs rising fast says Flipkart

Yoga on a high. Image courtesy Satyapunu Academy.

The e-retailer conducted a survey among its 45 million registered customers to find out the prevailing trend for the ancient discipline as the world celebrated the International Yoga Day on 21 June. Going by the statistics that unfolded, Flipkart said Yoga is definitely gaining on the popularity chart.

"Many customers are looking beyond plain vanilla mats. Preferences have been seen to extend to mats that are odor free, water resistant and shock absorption mats and mats with better grip. While PVC mats are the most popular, many environment conscious customers prefer hand knitted jute or cotton yoga mats," Flipkart said in a release. The study found that though single colour yoga mats are the largest seller so far, a sizable number of customers also look for double coloured mats, multi-coloured mats and mats with illustrations of Yoga poses.

The sale of Yoga books are also steadily rising, Flipkart said, particularly in the last three months.

"Asana Pranayama Mudra Bandha by Satyananda Saraswati published by the Bihar School of Yoga, Munger is the best-selling book on Yoga on Flipkart. This book is closely followed by Yoga Guru BKS Iyengar's classic guide to Yoga first published in 1966 – Light on Yoga. Incidentally, this book outsells another classic by BKS Iyengar first published in 1981 Light on Pranayama," the release said.

Among all the DVDs on Yoga, Shilpa Shetty's DVD entitled Shilpa's Yoga is the most sold on Flipkart.

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