One more PR tactic: After puppies, this time it's ice cream from Uber

From doling out Chelsea FC jerseys to giving free passes for a secret advance screening of Ant Man , and giving rides on supercars to providing you with some puppy love , Uber’s PR machine has been in fifth gear for long. Now uber is back to with more goodies for you to lure you for a ride, this time it’s ice cream. [caption id=“attachment_2013289” align=“alignleft” width=“380”] The Uber app. AFP[/caption] You can order a London Dairy ice cream on the Uber app on 24 July, between 11A.M. and 5P.M. Just set in your location and order an ice cream on the app. Uber will be charging Rs 200 for 2 pieces of ice cream in Mumbai, according to their website. Uber seems to have stepped up its ‘do-good’ activities in the recent past. This could be due the amount of flak Uber has been facing, with allegations of sexual harassment, bad-behaviour on the driver’s part and their money-making strategies. The ice-cream deliveries too seem to be another PR stunt by the cab aggregator service. But Uber has to understand, better service, good drivers and a more efficient complaints redressal system would go a longer way in improving their image than puppies or ice cream.