Microsoft buys Adxstudio to improve Web services for Dynamics CRM

Microsoft said it is acquiring “key product and technology assets” of its long-time partner Adxstudio. Adxstudio is a provider of Web portals, online engagement solutions and application lifecycle management solutions for Microsoft Dynamics CRM. “With this acquisition, our customers will immediately be able to take advantage of new and exciting ways to engage with customers online,” Microsoft said in a blog post. [caption id=“attachment_2013401” align=“alignleft” width=“380”]  Image: Reuters[/caption] Packed with features that extend Dynamics CRM to the Web, Adxstudio Web portals are built natively on Dynamics CRM, allowing Microsoft’s customers to easily connect and extend their key sales and customer services business processes online. These portals work with the CRM application for both online and on-premises customers, who can take advantage of this offering right away. Adxstudio portals can also be used along with Microsoft’s Parature Service thanks to native integration with Parature’s knowledge management solutions. This acquisition also delivers pre-built engagement solutions including partner relationship management for organisations who sell through partner channels; technical support solutions for high tech and software development organisations; and online citizen engagement for public sector organisations. Each of these solutions will be available for all Microsoft Dynamics CRM customers and can be used both on-premises and in the cloud. “Finally, this acquisition will empower our own customers as well as our strong partner ecosystem as it will accelerate our efforts to enable customers and independent software vendors (ISVs) to build their own CRM Web engagement solutions on Microsoft technologies. These Adxstudio capabilities enable any business process to become Web-facing.”