Meru Cabs launches ‘Fare exactometer’, taking ‘transparent pricing’ to the next level

Meru Cabs today announced the launch of its accurate fare calculator called ‘Fare exactometer’ highlighting its commitment to provide transparent pricing to its customers. Using the new feature in the Meru Cabs app, the exact fares will be confirmed at the time of booking the cab itself and the total fare will be equal or lower than the fares prescribed by State Transport Authority, for the respective travel route & travel time. This feature endorses Meru’s tag line of “Rely on us” and provides peace of mind to the passengers by offering a fixed fare, which he/she has to incur for the trip, irrespective of travel conditions, like route, traffic on the road etc.

Meru Cab

Meru Cab

Commenting on the launch, Mr. Siddhartha Pahwa, CEO, Meru Cabs said, “Keeping customer centricity at the heart of our offerings, Meru Cabs has always been committed towards bringing greater transparency in the industry, being the only player in the taxi service not charging travelers for ride time or surge pricing. With the launch of Exactometer, we aim to simplify traveler’s lives and ensure a more convenient and hassle free travel experience at affordable prices.”

In metros, travellers battle issues like surge pricing, high ride time charges and base fare without free km on a daily basis. Complex fare structures as well as pricing practices prevalent in the market today have become a pain point for travelers. Based on this insight, Meru developed an algorithm that calculates travel fare between point A and point B enabling faster decision making process when booking cabs. This destination specific fixed fare feature for predefined travel routes, provides complete clarity on the fare charges as well as aids customers with the exact amount of his/her travel expenses for the ride.

The Exactometer is being rolled out in all major cities where Meru is operational and is currently available on Meru’s Android app. It will soon be introduced on other platforms as well. Customers opting for the feature can avail 20% flat discount on all Meru Exactometer rides.

Last month, Meru launched a nation-wide brand campaign ‘True rupees per kilometer’ that highlights Meru’s brand proposition of providing honest and reliable services to the fast evolving transportation requirements of customers. Rolled out in 9 cities, Meru communicated their ‘No hidden, no surge, no ride time or no cancellation charge’ policy to customers. Since the launch of the campaign, Meru has seen a phenomenal response to its services signaling that customers appreciate honest services. As a result of the campaign, the number of bookings on the Meru app increased by 25% as well as an overall increase in the number of Meru Cabs app customers by 200%.


Updated Date: Sep 12, 2016 14:21 PM

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