Maruti Suzuki to foray into LCV with Super Carry priced Rs 4.1 lakh

The country’s largest car maker Maruti Suzuki India (MSI) will start selling its first Light Commercial Vehicle (LCV) under the Super Carry brand priced up to Rs 4.11 lakh from the end of next month, marking its foray into the segment in the domestic market. Initially, the vehicle will be sold in three cities - Ahmedabad, Kolkata and Ludhiana - priced at Rs 4.03 lakh, Rs 4.11 lakh and Rs 4.01 lakh respectively, MSI said in a statement. [caption id=“attachment_2654128” align=“alignleft” width=“380”]  Reuters[/caption]“Super Carry is designed and developed on basis of detailed research and understanding of customer requirements. We are confident Super Carry will enhance the profitability of our customers,” MSI Executive Director (Marketing & Sales), R S Kalsi said. The vehicle will be retailed through a dedicated ‘Commercial’ sales channel, he added. The company has invested about Rs 300 crore towards the development of Super Carry. It will be available in diesel fuel option powered by a new technology 793 cc diesel engine with 5 speed manual transmission. The company claims it delivers a fuel economy of 22.07 km/litre. The new LCV has a payload of 740 kgs. The Super Carry will enter a segment dominated by Tata Motors’ runaway success Ace. MSI had already started export of the Super Carry to South Africa and Tanzania in May this year ahead of its launch in the domestic market. The LCV from the stable of the country’s largest car maker in the domestic market has been delayed. When it announced plans to enter the LCV segment in July 2013, MSI had said it expected to launch the vehicle within two years. The launch of Super Carry LCV in India was part of MSI’s original agreement with parent Suzuki in 1982 but it was shelved due to poor response from the market at that time.