LVMH pairs with Stella McCartney in ethical fashion bet

 LVMH pairs with Stella McCartney in ethical fashion bet

PARIS (Reuters) - French luxury goods conglomerate LVMH said on Monday it was pairing up with British designer Stella McCartney to further develop her brand, just months after she ended a long-term partnership with the group's arch-rival Kering.

LVMH, which owns fashion labels including Givenchy, Louis Vuitton and Christian Dior, gave no financial details of the deal.

It said Stella McCartney, known for her animal-friendly fashion ethics, would stay at the helm of her namesake brand as creative director, and have majority ownership of the label.

(Reporting by Sarah White; Editing by Geert De Clercq)

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Updated Date: Jul 16, 2019 00:05:30 IST