Brands always look for an opportunity to advertise, and some of the cleverest campaigns are pegged on to news events, or incidents that are top of mind in the public conscious. In India, Amul has mastered the art of this more than any other.
But some judgement would be nice when deciding which news events to peg a marketing promo to. Unfortunately the good folks at Lenskart do not seem to possess any.
Only this would explain the extremely insensitive mobile push sent out by the company, asking people to 'shake it off' like the earthquake. Guys. Over 400 people have died in this earthquake. Is this really the time to push out an offer for Vincent Chase sunglasses? This is so wrong that all we can really say is facepalm. And yes, a very big FAIL.
With no further comment, we present the push to you below.
Lenskart has since been trending on Twitter and has apologised for the comment. Bizarrely however, the same apology has been tweeted out over and over again.
we regret the wrong choice of words. We deeply apologize for unintentionally hurting any sentiments.
— Lenskart (@Lenskart_com) April 25, 2015
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Updated Date: Apr 27, 2015 11:37:13 IST