What do women who want to pee in public do? More often than not, the public toilets in India will make you faint before you can even attend nature's call. At any given point in time, a woman who wants to pee desperately has definitely thought of this one thing: we wish we could pee while standing.
Now, three Delhi-based entrepreneurs have come up with a solution to ensure peeing while in public is not such a colossal issue for women. The Pee-Buddy is a first of a kind use-and-throw product that allows women to pee while standing. It is a waterproof paper funnel that can be kept in bags at all times, and used in toilets to pee without causing any spills or leaks.
According to the Pee-Buddy website, the product is described as, "a revolutionary product for women who hate dirty toilets when travelling for work/Leisure."
"Loos in India are a nightmare for women as they are unclean and the chances of contracting infectious diseases are high. So, we launched the 'PeeBuddy' which is India's first portable urine director which can be kept in a bag like any other accessory," says Deep Bajaj, one of the owners of the product.
In this DNA report, Bajaj shares how the idea first came to him. “It was during a holiday last August that my wife and her friends would crib about not finding clean toilets on our way. We were cracking jokes on our wives that standing and peeing is something that only men can do. And it was during that time that we thought why not make a product which could help women get rid of the urine issues," he added.
Launched in December last year, Pee-Buddy claims to provide women "the freedom to stand and pee anywhere" like public toilets in malls, airports, hospitals, highways, railway stations or even those in metros.
The target users, said Bajaj, are women who travel for work or leisure, those with medical conditions like arthritis and joint pains, women who are pregnant and generally those who want freedom from dirty public toilets.
"The product is the need of the hour and we need community conscious, forward thinking organisations to help us reach out to every corner in India," Bajaj said.
"One of the main thought process behind launching such a product was to give freedom to women from painful urinary tract infections which cause maximum number of visits to the doctors and a strong course of antibiotics follow," Bajaj said.
He pointed out that such products already existed in the international market. "While in those markets they encourage people to reuse the product we have launched a one time use and throw product to cater to the Indian mindset," Bajaj said.
The company is now trying to tie up with various corporates to subsidise the cost of the product and make it readily available in the market like sanitary napkins.
"We are in talks with corporates so that they can be a partner in the production of the product. NGOs can also help in circulating the product in both rural and urban areas. "Women in armed forces can also reap the benefits of this product and we have recently approached the defence ministry and are in talks with them," Bajaj said.
The product, available in packs of 5, 10 and 20 and priced at Rs 120, Rs 200 and Rs 350 respectively is being sold on various online shopping portals such as Snapdeal and Amazon India.
However, Drushtee Shinde, from Mumbai, who did use the product wasn't pleased with it all. "It's a flawed product and extremely unhygienic. Made of paper, so If you trash it the ammonia shall flood the bathroom. My sister got it as a freebie and I was so excited. But well I rather squat then have my nostrils burning because of the smell," she told Firstpost.
But if you are still curious about the device, watch the demo video here:
With inputs from PTI
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Updated Date: Apr 30, 2015 14:17:39 IST