IncNut Digital to launch websites on food, interior design, wedding

IncNut Digital, women-focused digital media startup based in Hyderabad is planning to foray into food, interior design and relationship verticals by raising $4 million by June in its first round of funding.. [caption id=“attachment_2018543” align=“alignleft” width=“380” class=" “]  Representational image: Reuters[/caption] The relationship vertical will be launched with a wedding portal online. “The wedding industry at $5-10 billion is ripe for disruption now. There is a lot of content to look at there. Women want to choose not just dresses and clothes, but also destinations and even caterers. We aim to provide it all,” says Sangram Simha, CEO. This month the company plans to come out with three verticals: wedding, interiors, and gardening. The food vertical should be out five months from now, said Simha. “There is a lot of disposable income with people and they want to focus on modelling their homes. There is hardly any content available online for it. We have got in touch with experts in the field who will also put their portfolios on the site.,” he informed. The company, which got initial funding from Ventureeast, has a business model focused on content, communities and commerce. Simha said that the focus as of now is on the content. The startup gets over 60 percent of its traffic from the US, the UK and Australia.