IDBI Bank charts yet another revival strategy to bring banking, insurance under one roof

Mumbai: Struggling IDBI Bank is charting out a revival strategy to bring banking and insurance under one roof to its customers, along with its new owner Life Insurance Corporation (LIC).

In January, LIC had completed the process of picking up a controlling 51 percent stake in the nearly crippled IDBI Bank which has been under the prompt corrective action (PCA) framework of the regulator that bans it from corporate lending and branch expansions, salary hikes and other regular activities. The RBI action followed after its bad loans touched 33 percent which in the December 2018 has come down to 29 percent of its total assets.

The bank and LIC, through its collective network of branches, offices and workforce, have started leveraging their mutual business synergies, a statement said on Sunday. The major areas of synergy identified for the immediate short-term are pertaining to selling of LIC policies through IDBI branches. Other areas where both the players will work together include cash management and premium receipts of LIC through the bank branches, enabling the technical wherewithal available in both the entities to offer digital solutions to their respective customers. These strategic initiatives will pave the way for improved operations and better financials, which in turn, would lead to wealth maximisation for all our stakeholders, including LIC and the government, the statement said. [caption id=“attachment_6233461” align=“alignleft” width=“380”]  An exterior view of Life Insurance Corporation of India’s (LIC) headquarters is seen in Mumbai. Reuters[/caption] “This initiative will help in turning around the bank. We will get access to LICs large customer base, which will help in growing our business as also,” bank’s managing director and chief executive Rakesh Sharma said. The lender’s board has approved appointment of LIC as a corporate agent under bancassurance channel. In the long-term, the bank and LIC will have a common investment strategy, use each others resources like real estate, commercial and residential space, bank branches, premises and ATMs and digital marketing, among others. Both the entities will also undertake rationalisation of the common subsidiaries in mutual funds and life insurance arms, the release said. The lender said a joint task force has been constituted, chaired by the senior management of the bank and LIC, to chart out the future roadmap, both for the bank as also for the associate companies. A working group, has been created to carry forward the initiatives identified for synergy and to effectively implement the decision taken at the management level. “With this strategic alliance, the bank stands to gain immensely as it will be able to augment its retail business, thereby de-risking its business portfolio and ensuring increasing of other income/operating profit, margins and substantial increase in CASA,” it said. As of December 2018, the CASA ratio was at a low 38 percent. The LIC chairman has been appointed as the non-executive chairman of the bank. The bank said it is considering the name of Sharma for appointment for a further period of three years as MD and CEO. Last October, the government had appointed Sharma as MD and CEO for six months. Sharma said the bank is also in the process of selling its stake in IDBI Federal Life Insurance and IDBI Mutual Fund. “We are hoping to sell our stake both in IDBI Federal and IDBI Mutual Fund latest by September,” he said.