HUL's Nitin Paranjpe stands tall amid foul cries of recession

So much has been said and written about how the world’s biggest and best firms are dealing with the four-year-old economic slowdown.

And seldom do we get to hear corporate chiefs saying there is no slowdown. Nitin Panajpe, chief executive officer of FMCG major Hindustan Unilever, is one such.

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In an interview with the Business Standard, Paranjpe says although the situation is challenging, the company is prepared to face it armed with strategies.

Paranjpe does not give a straight answer to a pointed question whether the shift to volume-led growth has helped.

“People often talk about the choice between top line and bottom line. To me, that is a false choice. It is always both,”

Paranjpe also believes that there is strong potential for the packaged food market in India which right now stands at 5 percent.

Read the full interview here .