How social media sites handle political ads

By Elizabeth Culliford (Reuters) - Online platforms including Facebook and Alphabet Inc's Google face growing pressure to stop carrying political ads that contain false or misleading claims ahead of the U.S. presidential election.

Reuters November 16, 2019 01:06:15 IST
How social media sites handle political ads

How social media sites handle political ads

By Elizabeth Culliford

(Reuters) - Online platforms including Facebook and Alphabet Inc's Google face growing pressure to stop carrying political ads that contain false or misleading claims ahead of the U.S. presidential election.

In the United States, the Communications Act prevents broadcast stations from rejecting or censoring ads from candidates for federal office once they have accepted advertising for that political race, although this does not apply to cable networks like CNN, or to social media sites, where leading presidential candidates are spending millions to target voters in the run-up to the November 2020 election.

The following is how social media platforms have decided to handle false or misleading claims in political ads:

FACEBOOK

Facebook exempts politicians from its third-party fact-checking program, allowing them to run ads with false claims.

The policy https://about.fb.com/news/2019/09/elections-and-political-speech has been attacked by regulators and lawmakers who say it could spread misinformation and cause voter suppression. Critics including Democratic presidential candidate Elizabeth Warren have also run intentionally false Facebook ads to highlight the issue.

Facebook's chief executive Mark Zuckerberg has defended the company's stance, arguing that it does not want to stifle political speech, but he also said the company was considering ways to refine the policy.

Facebook does fact-check content from political groups. The company also says it fact-checks politicians if they share previously debunked content and does not allow this content in ads.

TWITTER

Twitter Inc has banned political ads. On Friday it said this will include ads that reference a political candidate, party, election or legislation, among other limits.

The company also said it will not allow ads that advocate for a specific outcome on political or social causes.

"We believe political message reach should be earned, not bought," said Twitter CEO Jack Dorsey in a statement last month.

Some lawmakers praised the ban but critics said Twitter's decision would benefit incumbent and hurt less well-known candidates.

Officials from the Trump campaign, which is out-spending its Democratic rivals on Facebook and Google ads, called the ban "dumb" but also said it would have little effect on the president's strategy.

The overall political ad spend for the 2018 U.S. midterm elections on Twitter was less than $3 million, Twitter’s Chief Financial Officer Ned Segal said.

"Twitter from an advertising perspective is not a player at all. Facebook and Google are the giants in political ads," said Steve Passwaiter, vice president of the Campaign Media Analysis Group at Kantar Media.

GOOGLE

Google and its video-streaming service YouTube prohibit certain kinds of misrepresentation https://support.google.com/adspolicy/answer/6020955?hl=en&ref_topic=1626336 in ads, such as misinformation about public voting procedures or incorrect claims that a public figure has died.

However, Google does not have a wholesale ban on politicians running false or misleading ads.

In October, when former Vice President Joe Biden's campaign asked the company to take down a Trump campaign ad that it said contained false claims, a Google spokeswoman told Reuters it did not violate the site's policies.

YouTube has started adding links and information from Wikipedia to give users more information around sensitive content such as conspiracy theory videos, but a spokeswoman said this program does not relate to ads.

SNAP

Snap Inc allows political advertising unless the ads are misleading, deceptive or violate the terms of service on its disappearing message app Snapchat.

The company, which recently joined Facebook, Twitter and Google in launching a public database of its political ads, defines political ads as including election-related, advocacy and issue ads.

Snap does not ban "attack" ads in general, but its policy https://www.snap.com/en-US/ad-policies/political does prohibit attacks relating to a candidate's personal life.

TIKTOK

The Chinese-owned video app popular with U.S. teenagers does not permit political advertising on the platform.

In an October blog post https://newsroom.tiktok.com/en-us/understanding-our-policies-around-paid-ads, TikTok said that the company wants to make sure the platform continues to feel "light-hearted and irreverent."

"The nature of paid political ads is not something we believe fits the TikTok platform experience," wrote Blake Chandlee, TikTok’s vice president of global business solutions.

The app, which is owned by Beijing-based tech giant ByteDance, has recently come under scrutiny from U.S. lawmakers over concerns the company may be censoring politically sensitive content, and raising questions about how it stores personal data.

REDDIT

Social network Reddit allows ads related to political issues and it allows ads from political candidates at the federal level, but not for state or local elections.

It also does not allow ads about political issues, elections or candidates outside of the United States.

The company says https://www.reddithelp.com/en/categories/advertising/policy-guidelines/reddit-advertising-policy all political ads must abide by its policies that forbid "deceptive, untrue or misleading advertising" and that prohibit "content that depicts intolerant or overly contentious political or cultural topics or views."

LINKEDIN

LinkedIn, which is owned by Microsoft Corp , banned political ads last year. It defines political ads https://www.linkedin.com/legal/ads-policy#prohibited-content as including "ads advocating for or against a particular candidate or ballot proposition or otherwise intended to influence an election outcome."

Search engine Bing, which is also owned by Microsoft, does not allow ads with political or election-related content.

PINTEREST

Photo-sharing site Pinterest Inc also banned political campaign ads last year.

This includes advertising for political candidates, political action committees (PACs), legislation, or political issues with the intent to influence an election, according to the site's ads policy. https://policy.pinterest.com/en/advertising-guidelines

"We want to create a positive, welcoming environment for our Pinners and political campaign ads are divisive by nature," said Pinterest spokeswoman Jamie Favazza, who told Reuters the decision was also part of the company’s strategy to address misinformation.

TWITCH

A spokeswoman for Twitch told Reuters the live-streaming gaming network does not allow political advertising.

The site does not strictly ban all issue-based advertising but the company considers whether an ad could be seen as "political" when it is reviewed, the spokeswoman said.

Twitch, which is owned by Amazon.com Inc , is primarily a video gaming platform but also has channels focused on sports, music and politics. In recent months, political candidates such as U.S. President Donald Trump and Senator Bernie Sanders have joined the platform ahead of the 2020 election.

(Reporting by Elizabeth Culliford; additional reporting by Sheila Dang; Editing by Robert Birsel and Bill Berkrot)

This story has not been edited by Firstpost staff and is generated by auto-feed.

Updated Date:

TAGS:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

Airline easyJet's first-half loss widens as COVID-19 hurts travel, seeks cash
Business

Airline easyJet's first-half loss widens as COVID-19 hurts travel, seeks cash

(Reuters) - Budget airline easyJet on Wednesday reported a bigger loss for the first half as it took a 160-million-pound hit ($199 million) from failed fuel hedging as the COVID-19 pandemic brought global air travel to a virtual standstill. The London-listed company reported a pretax loss of 353 million pounds for the six months ended March 31 from a loss of 272 million pounds last year. Revenue rose 1.6%, though easyJet took a hit from strikes in France, and storms Ciara and Dennis.

Bayer settles Roundup cancer lawsuits for up to $10.9 billion
Business

Bayer settles Roundup cancer lawsuits for up to $10.9 billion

FRANKFURT (Reuters) - Bayer AG on Wednesday said it agreed to settle U.S.

Sudan to establish trade financing fund in face of forex shortage
Business

Sudan to establish trade financing fund in face of forex shortage

KHARTOUM (Reuters) - Sudan will create a trade financing fund with a portfolio of $2 billion to aid the import and export of key commodities such as wheat, the Finance Ministry said, as the supply of foreign currency in circulation dwindles. Sudan's economy is at risk of freefall, hammered by an inflation rate of more than 100% and frequent shortages of bread, fuel and medicine. The country's currency has also fallen to a record low of 150 Sudanese pounds to the dollar on the black market compared with 55 at the official rate