Hike integrates Hoppr, Tiny Mogul Games under main brand

India’s app service Hike Messenger has announced the integration of Hoppr and Tiny Mogul Games (TMG) under the Hike brand.  With this, the company aims to bring games and hyper-local deals under a single entity.

Commenting on the integration, Kavin Bharti Mittal, founder & CEO, Hike Messenger said “We’re excited to take a big leap forward in our mission to bring India online as we bring everything under the Hike brand. From Day 1, we’ve believed that messaging will be a gateway to the internet for the masses in India and this move reflects just that."

“By the end of the year we’ll truly see Hike, India’s first messaging application, emerge as the platform that will bring India online in a big way. We’re just getting started," he added.

Tiny Mogul Games, set up in 2013, amassed 5 million downloads including hit games like Shiva: The Time Bender, the first Indian game to be featured by Google Play globally. Hoppr was launched in 2012 as a location based check-in service that works across all mobile devices, with the aim to build the hyper local commerce ecosystem in India, wherein consumers get to explore rewards and offers available with brands and merchants in their vicinity.

The integration of Hoppr will bring coupons from a host of 200 brands to Hike.

Launched in December 2012, Hike has raised $86 million from Tiger Global and Bharti SoftBank till date. As per the recent industry reports (Ericsson Mobility report and Quettra) Hike is the biggest made in India app by active usage. It is extremely localised to the needs of the Indian market with over 35 million users sending 10 billion messages per month.