HDFC Life signs enterprise-wide agreement with Qlik

Qlik announced that HDFC Life is extending its use of QlikView to bring guided analytics to more users across the enterprise. “As an existing Qlik customer, the insurance company has been able to positively impact sales behavior, reduce customer response times as well as save approximately $400,000 in cost savings over the past 3 years as a result of using QlikView,” the company said in s statement. [caption id=“attachment_2143127” align=“alignleft” width=“300”]  Qlik[/caption] With the new enterprise-wide agreement signed with Qlik, HDFC Life is bringing data discovery to more users across its sales and operations departments. Specifically, the company aims to strengthen the ability of sales representatives to cross-sell, up-sell, track and influence lead and conversion rates, ultimately striving to increase new business revenue. V Ananthanarayanan, VP-business insights, HDFC Life, said, “By expanding the deployment of QlikView to even more users across our enterprise, we are confident of catalyzing our journey to becoming a true data-driven organization that can positively contribute to our business performance and our position in the industry.” “The expanded use of QlikView presents the senior management team at HDFC Life with an even more holistic and integrated view of the business and sales performance. We are extremely pleased to extend our partnership with HDFC Life and look forward to continuing to support them on their journey with Qlik,” said Souma Das, country manager, Qlik India.