Godrej Interio to launch e-comm platform by April 2017, ties up with Mebelkart, Pepperfry, Flipkart

Kolkata: Furniture brand Godrej Interio would unveil its own e-commerce platform in India by April 2017 to help customers make choice from a wide range of products. [caption id=“attachment_2915624” align=“alignleft” width=“380”] ThinkStock image[/caption] The company has entered into a tie-up with Mebelkart, Pepperfry, and Flipkart to serve online customers in the country, has done a three-year-long survey and prepared a road map for the purpose, Assistant Vice President, Integrated Marketing Godrej Interio Bedraj Tripathy said on Tuesday. “We will have our e-commerce from next April. Though it’s a very small part of our business, we will soon come up with it,” Tripathy said. However, venturing into e-commerce would have no channels-conflicts, the official said. “It will be an advantage for the customers. But we have planned it in such a manner that it does not affect our channel partners and there is no channel-conflict,” Tripathy said. Godrej Interio is present across the country through 56 exclusive showrooms in 18 cities and 800 dealer outlets. It is a business unit of Godrej & Boyce Mfg. Co - part of the Godrej Group.