Ford India apologises for Berlusconi bondage ad

The Indian unit of Ford Motor Co. has apologised for an advertisement depicting Italy's former Prime Minister Silvio Berlusconi with a trio of bound women in the trunk of a car.

hidden December 20, 2014 18:05:58 IST
Ford India apologises for Berlusconi bondage ad

Mumbai: The Indian unit of Ford Motor Co. has apologised for an advertisement depicting Italy's former Prime Minister Silvio Berlusconi with a trio of bound women in the trunk of a car.

Ford India apologises for Berlusconi bondage ad

Reuters

The image appeared over the weekend on a website showcasing creative ads. Featuring Ford's logo, it showed three women bound and gagged in the trunk of a Ford Figo with Berlusconi smiling from the driver's seat alongside the slogan "Leave your worries behind."

Never used commercially, the ad was reportedly posted online by its creators at an ad agency hired by Ford.

The company said Monday that it regrets the incident, calling the images "contrary to the standards of professionalism and decency within Ford."

A spokesperson said the company is investigating whether anyone at Ford ever saw the ad.

AP

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