Flipkart to collect plastic packaging back from customers at time of delivery, starts pilot in 7 cities

The pilot project aims at ensuring existing plastic packaging in the system is recycled and reused, Flipkart said in a statement

Press Trust of India November 15, 2019 08:08:54 IST
Flipkart to collect plastic packaging back from customers at time of delivery, starts pilot in 7 cities
  • The pilot project aims at ensuring existing plastic packaging in the system is recycled and reused, Flipkart said in a statement

  • Flipkart has also filed for EPR (extended producer responsibility) and is targeting a 30 percent collection back in first year to begin with

  • Under EPR, companies are given significant responsibility for treatment or disposal of post-consumer products

New Delhi: Walmart-owned Flipkart on Thursday said it will now collect plastic packaging back from consumers in seven cities including Mumbai, Delhi, Bengaluru and Dehradun, as part of its sustainability efforts.

The pilot project aims at ensuring existing plastic packaging in the system is recycled and reused, Flipkart said in a statement.

Under the programme, Flipkart will send out an intimation to consumers asking them to voluntarily hand over plastic packaging to Flipkart delivery staff for its proper disposal, at the time of product delivery, it added.

The collected packets will then be sent to registered vendors to ensure they are disposed of responsibly to avoid ending up in landfills.

Flipkart to collect plastic packaging back from customers at time of delivery starts pilot in 7 cities

Representational image. Reuters.

The company said its delivery staff has been provided proper training in explaining the various facets of this initiative to consumers to ensure high participation.

The pilot project has been kicked off at select hubs across Mumbai, Bengaluru, Dehradun, Delhi, Kolkata, Pune and Ahmedabad.

Flipkart, under its sustainability agenda, has reduced the use of single-use plastic by 33 percent and aims to move towards 100 percent recycled plastic consumption in its supply chain by March 2021.

The e-commerce giant has also filed for EPR (extended producer responsibility) and is targeting a 30 percent collection back in first year to begin with. Under EPR, companies are given significant responsibility for treatment or disposal of post-consumer products.

"The recently initiated pilot programme ensures that our biggest stakeholder - consumers, is one of the key enablers of this initiative and will help drive awareness... We believe a collective approach of all stakeholders would help us in achieving the dream of a Swachh and Samridha Bharat, and the country's vision to phase out single-use plastic," Flipkart Group Chief Corporate Affairs Officer Rajneesh Kumar said.

Updated Date:

also read

Republic Day sale: Are you planning to shop from Amazon or Flipkart? Use these apps for great cashbacks
Business

Republic Day sale: Are you planning to shop from Amazon or Flipkart? Use these apps for great cashbacks

Shopping through cashback apps from partnered merchants, you get additional rewards. You can transfer the cashback to your bank account or redeem it as vouchers

Budget 2022: Why tax incentives can encourage people to invest in savings instruments
Business

Budget 2022: Why tax incentives can encourage people to invest in savings instruments

Union Budget 2022-23: The costs of insurance, hospitalisation and varied COVID-related healthcare expenses have significantly impacted people’s lives across the nation

US toddler cleans out mother's online shopping cart, orders furniture worth $2,000 from Walmart
World

US toddler cleans out mother's online shopping cart, orders furniture worth $2,000 from Walmart

The toddler’s mother, Madhu Kumar, said that she had shortlisted some furniture for the family's new home in a Walmart cart but never proceeded to the next step