 "Flipkart bets big on clothes, shoes; books to go on backburner?")
Moving away from square one - books, Flipkart now looks to grow its recently launched marketplace model and give a big push to clothes and shoes, typically high margin categories.
In an interview with the Business Standard, Sachin Bansal, co-founder and CEO of Flipkart said that Flipkart’s share of book sales is bound to come down as it is still a limited market when compared to clothes.
[caption id=“attachment_723795” align=“alignleft” width=“380”] Screengrab from site[/caption]
Earlier this month, Flipkart launched the marketplace model, putting it in direct competition with eBay and Snapdeal and Bansal vouches for this model mainly due to the lack of reliable infrastructure to enable shipments.
Bansal mentions in the interview that the company has its eye on the ‘$1 billion by 2015’ target and is working towards that.
Read the full interview here.
Disclosure: HomeShop 18 which competes with Flipkart is a part of Network18 which publishes Firstpost.
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