Binny Bansal's exit from Flipkart makes India Inc respond to sexual harassment queries with increased urgency

It was Corporate India's most startling news this year so far. That Binny Bansal, the poster boy of successful homegrown e-commerce firm, quit on Tuesday as CEO of Walmart Inc’s Indian venture Flipkart following an internal probe into accusations of personal misconduct. Walmart acquired Flipkart in a $16 billion deal this year.  Binny's sudden exit from Flipkart has infused a surge in demand for tackling behaviour of men and women in the workplace and brought in an increased urgency to respond to queries on what is considered appropriate behaviour and what constitutes sexual harassment at work.

In 2015, when Antony Alex pitched his training products for tackling sexual harassment in the workplace, large and small businesses in India mostly turned him away saying it was not worth the investment, a Reuters report said.

This year, however, Alex’s Mumbai-based consultancy firm Rainmaker is witnessing its sharpest growth ever as companies quickly try to educate employees about anti-sexual harassment laws and company policies.

The real surge in demand came following the spread of India’s #MeToo movement, which in recent weeks has seen dozens of women publicly air sexual harassment allegations against prominent journalists, actors and other public figures.

Companies - large and small - are now approaching headhunters, law firms and boutique consultancies such as Rainmaker to ensure they provide a safer workplace for women, become better equipped to handle complaints and run proper checks on prospective employees.

“I would sum it up as fear, they are petrified of the brand impact.”

Cautious India Inc

The #MeToo movement began in the United States last year in response to accusations of sexual harassment in the entertainment industry. In India, the movement gained traction in September after a Bollywood actress complained about inappropriate behaviour by a co-star.

File image of Binny Bansal. CNBC TV-18

Corporate India is now having to react.

An executive for Amazon.com Inc’s video streaming service told Reuters on Wednesday that an Indian comic facing allegations of sexual misconduct would for now not be in charge of an upcoming political satire. And the same day, Indian automobile giant Tata Motors sacked its head of media communications following an internal probe into allegations of sexual harassment.

Pratibha Jain, a partner at Indian law firm Nishith Desai Associates, said her clients were increasingly asking for help in investigations into claims of sexual misconduct and reputational due diligence of even their external service providers, such as lawyers.

“In the past, such cases may have been brushed under the carpet, but employee sensitisation has definitely increased given the movement,” said Jain.

Some queries showed how the movement has unnerved India Inc. A senior executive at a multinational company in India recently sought Jain’s advice about whether he should stop talking altogether to women alone in a room, while some firms have considered installing closed-circuit television cameras that could assist if they had to investigate an alleged case of sexual misconduct.

Talent-advisory firm Hunt Partners has started receiving more requests for running specific checks on whether there are any sexual harassment complaints against a potential hire.

“Even if the Indian business leaders may have been irresponsible about these things in the past, they are now falling in line,” said Suresh Raina, one of the firm’s partners.

Conservative India

India, population 1.3 billion, is still a largely conservative country. Despite rapid urbanisation and economic growth in recent years, the female labour force participation rate remains among the lowest in the world.

Only 20 percent of all the permanent employees of the top publicly traded companies in India are women, according to the Centre for Monitoring Indian Economy.

A 2013 law aimed at making workplaces safer for women mandated that all companies employing 10 or more workers should form an internal committee that would look at complaints of sexual harassment. It also mandated employers to organise awareness programmes about the law.

In practice, many companies still have a long way to go to meet the law’s standards, human resources experts said.

“Very few companies are 100 percent compliant,” said Alex, chief executive of Rainmaker.

But reporting of complaints remains low, largely because women fear a backlash, say experts. A recent survey from citizen engagement platform LocalCircles showed that 78 percent of the 7,600 people polled said they or their family members faced, but did not report, sexual harrasment in the workplace.

Mukund Rajan, former chief ethics officer at Indian conglomerate Tata Sons, said many companies paid only “lip service” to protecting women’s interests. The Indian law says a complaint and the identity of a woman alleging sexual harassment, as well as a company’s subsequent internal investigation, must be kept confidential.

“I have seen a number of cases where whistleblowers who have called out senior managers for misconduct or offensive behaviour have ended up being shown the exit door themselves,” Rajan said.

--With inputs from Reuters