Luxury realty a buyer's market as distress sales take centre stage

Distress sale is crippling the luxury real estate in South Bombay and South Delhi as a slowing economy has pushed out not only end-users but also investors from such markets.

Not only have property prices in prime locations of South Mumbai and South Delhi fallen by over 15 percent, even rental yields are at an all-time low.

Take for instance upmarket PanchsheelPark in South Delhi, where rental for a 7,000 square feet bungalow was around Rs 7 lakh a month, is now down by more than 25 percent to just Rs 4 lakh. The same is true even when you buy a property. A 5,000 square feet property in the same area was commanding at least Rs 90 crore. Today the valuation is down to 70 crore.

“All A-class colonies in South Delhi are down in the dumps. If you see Defence Colony and Vasant Vihar owners are not being able to get tenants for even Rs 1 .2 lakh. These same owners were commanding Rs 4 lakh when property prices were at their peaks,” said a Delhi-based property underwriter and dealer.

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[caption id=“attachment_1098125” align=“alignleft” width=“380”]  Luxury homes down in the dumps too.[/caption]

Other property dealers Firstpost spoke to also admitted that builders are now staying away from entering into joint agreements with plot owners. Delhi property prices soared in the last couple of years after builders made a bang for their buck by entering into such JVs.

Typically, plot owners hire builders to construct a three-storied house. After the construction of three individual floors, one is given to the developer to sell in the open market. In areas like Green Park, Vasant Vihar, Panscheel Park and Greater Kailash a developer could easily sell a floor for anything between Rs 10-20 crore when the going was great. But today, there are hardly any buyers for high-end properties. The number of transactions in South Delhi have almost halved this year which is why prices are moderating.

“It’s a complete buyer’s market. If you have the money buy these distressed properties now because ifthe current gloom continues, expect a further drop in prices. Add to that the general elections. With elections around the corner, there is a major liquidity crunch. Buyers are staying away due to instability at the Centre and will continue to do so till the polls are over,” a South Delhi architect told _Firstpost o_n condition of anonymity.

Let’s take the example of this deep-pocketed NRI.

A UK-based NRI was looking to buy an upscale property in Vasant Vihar last year. Then the 2,400 square foot2BHK property in Vasant Vihar was quoted Rs 15 crore. He decided to wait a little and today the dealers are willing to sell him the same flat for Rs 12 crore.

But now he prefers buying a house in DLF’s Camellias in Gurgaonwhere he gets a lifestyle similar to New York. The apartments here more than triple the size of the Vasant Vihar apartment. It is also customized with a private lift lobby, along with a private enclave. “It’s a world-class apartment with top security, an amazing view and secluded from the hustle and bustle,” he says after having paid the first down payment.

South Mumbai is even worse. Rental yields have fallen by more than half. From 3-5 percent in 2008-11, yields are now down to 1-2 percent, while capital appreciation has dropped to 10 percent from 30 percent a year earlier, an Economic Times report said today.

“According to property consultants, sale of a new property has dropped 30 percent in the past eight to 12 months, with fewer investors and end-users willing to buy expensive homes. For every 100 homes available for sale in a quarter, only six are getting sold,” the report said.

What is compounding this problem is the new supply of luxury homes in the upscale market at competitive prices.

Recently, Lodha sold the first lot of high-end apartments at its central Mumbai project, Codename Blue Moon, to a combination of domestic buyers and non-resident Indian at a competitive price of Rs 24,000 a square feet.

The builder’s new launch-The Park- in the same neighbourhood witnessed unprecedented interest with the company witnessing over 450 bookings worth over Rs 2,500 crore on the first day of accepting applications.

However, brokers Firstpost spoke to said at least 25 percent of the projects here remain unsold and most of the sales have been viaNRIs in the UAE, UK and US.

In fact, with absolutely zilch investors left in India, builders are now all targeting the NRI community by hosting road shows and trunk shows in the UK, US and Dubai.

“You will be surprised, builders are now spending more for ads in newspapers abroad than Indian publications. Ad budgets by builders are now ranging from Rs 5 to 10 crore to lure Indians abroad to invest in property here,” said the Delhi-based property dealer.