Diversity lessons: What EU can learn from India

Despite Time Magazine dubbing India’s Prime Minister Manmohan Singh an underachiever for"unwilling to stick his neck out" on reforms that will put the country back on the growth path, India should not lose its confidence, especially when countries like UK, Spain, Greece and Portugal are falling apart.

India, from a European corporate branding guru’s point of view, has still managed to stick together despite its own differences.

According to Wally Olins, chairman of Saffron Brand Consultants and one of the world’s leading practitioners of corporate identity and branding, there’s a lot more right than wrong with India.

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In a Reuters blog, Olins says Indians know that the sum is greater than its parts, which is why India is in a better situation compared to other western economies.

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Yes, there are tensions, which have erupted into violence at times, but the fact that the country has held together with such high diversity is a feat no European country has achieved in modern times.

“India manages to have fourteen, or is it sixteen, major languages, and it still sticks together; Europe has about the same number, maybe a few more, but it’s starting to fall apart.”

You can read the entire blog here.