DSK eyes mass mobike mkt, unveils Hyosung GT250 for Rs 2.75 lakh

Pune-based DSK Motowheels will invest up to Rs 600 crore in the next five years to set up a manufacturing plant for rolling out ‘Hyosung’ bikes from the stable of Korean firm S&T group, apart from setting up a research and development centre.

DSK MotoWheels, which recently took over the operations of sports bike brand Hyosung from Garware Motors is eyeing the mass market two-wheeler segment, currently dominated by players like Bajaj Auto and Honda Motorcycle and Scooter India.

The South Korean superbike maker Hyosung Bikes India journey began on Tuesday with the launch of a relatively mass market 250cc mobike - GT250R - priced at Rs 2.75 lakh. The bike is being imported as completely built unit.Once the bike is assembled in India, its price could come down to around Rs 2 lakh

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[caption id=“attachment_452388” align=“alignleft” width=“380”]  The South Korean superbike maker Hyosung Bikes India journey began on Tuesday with the launch of a relatively mass market 250cc mobike - GT250R - priced at Rs 2.75 lakh.[/caption]

The company said it also plans to enter the commuter segment bikes in India around 2015-16 by launching 150 cc and 125 cc, which would be locally developed with the help of the Korean partner.

“The idea is to start local manufacturing of Hyosung bikes by 2014. We are setting up a plant with a capacity of one lakh units and the total investment would be around Rs 500-600 crore in the next five years,” DSK Motowheels Director Shirish Kulkarni told reporters.

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The company has already identified a 100 acre site, about 70 km from Pune, where it would set up a paint shop, assembly line and a research and development centre, he added.

“In the first or second quarter of 2014, we will start manufacturing GT250R at the plant. The initial investment in the first phase will be around Rs 300 crore and in the second phase another Rs 250-300 crore will be invested,” he said.

“We want to enter the commuter segment as well. By the first quarter of 2015, we plan to launch a 150 cc bike and by the end of the same year or early 2016 we are looking at introducing 125 cc bike,” he said.

DSK Motowheels has already started the design development of the 150 cc bike and the S&T Group will be helping it in the development of both the bikes, he said.

“By the end of 2015 we will have a total of eight models in the Indian market. We will be bringing in new models such as GV650, GV250 and another cruiser model,” he said.

At present the company sells four models in India and by 2014 that will go up to six, he added.

Commenting on sales target for this fiscal, he said, “By the end of March next year, we are looking at a total of 2,000 bikes. Our current booking is already over 3,000 units out of which 200 are delivered,” Kulkarni said.

The company has 18 dealers in different parts of India and it aims to have a total of 30 by March next year.

Agencies