Shopping online? These are the must-buys that will help you save the most

We all know how e-commerce is the next big thing to sweep India and how online sales and rates can help you save some big bucks.

The savings are courtesy several factors like the disruptive digital model that takes away costs related with brick-and-mortar stores, allowing retailers to pass on the benefits to customers. Retailers also cut online prices since the internet affords an unprecedented opportunity for them to reach out to new customers.

Technological developments allow these websites to run a tight ship with facilities like easy returns and cash-on-delivery that entice shoppers and keep them coming back.

Want to know where the biggest saving are?

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A recent report by the Internet and Mobile Association of India (IAMAI) and KPMG titled ‘e-Commerce Rhetoric, Reality andOpportunity’has calculated the average discount rates of various items available online for sale.

The most economical purchases include, predictably, books and jewellery, with both categories discounted up to 40 percent. In the second place are televisions and personal/beauty care products (up to 30 percent discounts) followed by clothing (up to 25 percent) and cameras (15 percent).

The report says the reasons for cusotmers’ love for online shopping is convenience, value for money, availability of desired products, and informed buying.

It also goes on to predict that m-commerce will contribute more 25 percent of all e-commerce traffic by 2015, propelling the number of online transactions in non-metro cities.