Customer marketing and analytics firm Hansa Cequity raises Rs 30 crore to go global

Hansa Customer Equity, a provider of consulting services in customer strategy, data management, analytics, campaign management, CRM and digital services to brands, has raised Rs 30 crore from PE firm ASK Pravi.

The company, which aims to use the fund to support its next phase of growth, is looking at global expansion into key markets where data-driven marketing is increasingly gaining attention.



"Hansa Cequity has expertise in BFSI, Retail, Auto, DTH verticals and is poised to expand across various industry verticals. Our platform-as-a-service (PaaS) strategy aims to bring in proprietary product APIs and solutions to enable customer-intelligence on demand and drive real-time marketing for our clients. We have benchmarked ourselves against global firms like Merkle, Acxiom, & Harte Hanks and the opportunities are really exciting,” said S. Swaminathan, CEO, Hansa Cequity.

“We are extremely delighted to invest in Hansa Cequity. They have best-in-class customer/marketing analytics and customer relationship marketing capabilities. With the new strategic areas identified they will bring-in a competitive edge to their services in the marketplace,” said Anand Vyas, Managing Partner, ASK Pravi.

Hansa Cequity was incubated and promoted by R K Swamy Hansa Group along with S Swaminathan (ex-iContract, part of JWT, India) and Ajay Kelkar (ex-CMO of HDFC Bank) seven years ago.

The company said it is helping its clients manage over 80 million customers; and is handling in excess of 70 terabytes of data and more than 500 million one-to-one customer campaigns a year, as per the company.

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Updated Date: Jun 18, 2015 13:54 PM

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