COVID-19 Lockdown: Majority of consumers want to buy goods from kiranas going forward, finds survey

Spending pattern of the consumers has changed over the past six weeks with 55 percent respondents, of the 1,000 participated, are willing to spend a lot more on less discretionary items like groceries, and 52 percent on everyday household goods.

Press Trust of India May 31, 2020 17:21:29 IST
COVID-19 Lockdown: Majority of consumers want to buy goods from kiranas going forward, finds survey

New Delhi: Majority of the consumers in India want to buy from locally sourced items going forward that reflects the trust built by kiranas during the lockdown, according to a survey.

Consumers in the country are also not rushing to stock grocery in their homes, according to the survey titled ''Deloitte Global State of the Consumer Tracker''.

It said that spending pattern of the consumers has changed over the past six weeks with 55 percent respondents, of the 1,000 participated, are willing to spend a lot more on less discretionary items like groceries, and 52 percent on everyday household goods.

"Seventy-two percent consumers want to buy from locally sourced items going forward which goes on to show the trust built by kiranas during lockdown," it said.

Further, 64 percent of consumers in India stated that they will buy from brands that have responded well to crisis.

On mobility, it said majority consumers want to limit the use of public transit and 70 percent wants to avoid ride-hailing options altogether.

Similarly, 79 percent consumers in the country have an intention to own a new vehicle, the report said.

Commenting on the survey highlights, Anil Talreja, partner and consumer industry leader, Deloitte India, said it gives a pulse of the consumer behaviour and trend during these challenging times.

"It gives a reflection of the heightened consumer apprehension, which are at the core of their decision-making. This, in turn, will also steer consumer product companies to build their new strategies around sales and marketing," he said.

For the survey, consumers over 18 years were invited to complete the questionnaire via e-mail. It is fielded in 13 countries (targeting 1,000 individual responses per country/wave). The countries include India, Australia, Canada, China, and France.

The time period of the survey was between 19 April and 16 May.

Updated Date:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

Manipur extends lockdown till 15 July, inter-district bus services to continue; state coronavirus cases rise to 1,092
India

Manipur extends lockdown till 15 July, inter-district bus services to continue; state coronavirus cases rise to 1,092

The testing capacity in Manipur has increased to nearly 2,600 tests per day, CM N Biren Singh said adding that there is no case of community transmission of COVID-19 in the state.

Custodial deaths of P Jayaraj and Fenix prove shadow of colonial policing still looms large, erode confidence in rule of law
India

Custodial deaths of P Jayaraj and Fenix prove shadow of colonial policing still looms large, erode confidence in rule of law

Jayaraj and Fenix died at a Kovilpatti hospital on 23 June after being arrested for allegedly extending business hours of their cellphone shop in violation of lockdown norms. Their relatives have accused police of severely thrashing the father and son at Sathankulam Police Station.

Scared patients, overflowing hospitals and overworked doctors​: It's time Tamil Nadu govt got its act together in Chennai
India

Scared patients, overflowing hospitals and overworked doctors​: It's time Tamil Nadu govt got its act together in Chennai

Of the 22 hospitals listed on this Government Order, the number of private players catering to COVID-19 patients in and around Chennai has increased to 45 in a period of two months. Yet, there is uncertainty regarding the functioning of these hospitals.