 "Second innings: Biyani's Future Group set to make e-commerce foray again")
Step aside startups, industrial houses are also gearing up to take a bite of India’s booming e-commerce sector. After Reliance and Walmart, the Kishore Biyani-led Future Group, India’s largest listed brick-and-mortar retailer, is also eyeing the online shopping space, Business Standard reports today.
Biyani told the paperthat the group will start its e-commerce endeavours with the electronics segment, followed by sports. The target is to have the entire Big Bazaar shopping experience online by the end of 2014.
Future Group already operates Big Bazaar Direct, a tablet-based shopping experience that allows kirana stores to act as Big Bazaar franchisees and take customer orders.
[caption id=“attachment_79640” align=“alignleft” width=“380”]  Kishore Biyani. Image: CNBC-TV18[/caption]
BS states that to fund the e-commerce expansion plans, Biyani is planning Rs 2,500 crore worth of disinvestment this year.
In a report yesterday, the _ Economic Times_compared the valuations of the Future Group and e-commerce leader Flipkart, calculating that the homegrown Indian website could be 10 times as valuable as Biayni’s group.
In that report, Biyani was quoted as saying that the Future Group will unveil an ‘omni-channel strategy’ later this year to tackle its e-commerce operations.
“When brick-and-mortars combine their e-commerce strategy, the opportunities will be far more than pure-play online retailers,” he told the Economic Times.
Biyani went on to explain how he thinks Indian consumers go about their shopping - items that can be identified by model numbers, like computers and mobiles, will sell faster online, while sectors like apparel and groceries are more likely to be picked up from physical stores.
However, it’s tough to say how accurate this breakdown might be given the success and growth of online clothing sites like Myntra and Jabong and digital grocery stores like Localbanya and BigBasket.
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
](https://images.firstpost.com/wp-content/uploads/2014/03/Kishore_Biyani_380.jpg){kind=link}