New marketing alliance to urge you to sell on OLX, and buy on Flipkart

The first phase of the tie-up will be kicked off with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying the new products on Flipkart.

hidden August 07, 2014 15:34:16 IST
New marketing alliance to urge you to sell on OLX, and buy on Flipkart

Mumbai: E-commerce portal Flipkart haspartnered online classifieds player OLX.in for a marketingtie-up that will leverage each other's strengths to offercombined benefits of their platforms to users.

The first phase of the tie-up will be kicked off with ajoint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying the newproducts on Flipkart, the companies said in a joint statementtoday.

"The idea for this tie-up was conceived keeping in mindthe strong and independent position of OLX and Flipkart in their respective space. The rationale for the number oneonline classifieds platform and the leading e-commerce platform coming together for a marketing campaign is aseamless one," OLX.in CEO Amarjit Batra said.

"This tie-up will enhance consumer experience on OLX andFlipkart by giving users a more holistic online shopping experience in which they can sell their used goods on OLXbefore buying new products on Flipkart," Batra added.

OLX.in is a portal for used goods, while Flipkart sellsonly new goods. The campaign will run for a month and includeseveral categories within electronics.

On the tie-up, Flipkart's Senior Vice-President(Marketing) Ravi Vora said, "At Flipkart, our constantendeavour has been to make online shopping convenient andattractive to the masses in the country. With this partnership with OLX, we will be able to provide an end-to-end solution tocustomers especially in the electronics categories whereselling old products is an integral part of the buyingprocess."

PTI

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