Leo Burnett finds its new planning head in Antony Rajkumar

Leo Burnett India has roped in Antony Rajkumar as the planning head at Leo Burnett’s Delhi office. He joins from JWT where he was VP and strategy planning director. At Leo Burnett, he will work closely with Rajeev Sharma, national brand planning head and will lead strategic planning and brand management.

Speaking about the appointment, Sharma said, “Antony will be a key contributor towardstaking our HumanKind philosophyforward. Histrack recordofproviding outstandingbusiness solutions to brands, over a career of over 18 years,speaks for itself. I amlooking forward to hisrich and variedexperiencein consulting, research, integrated communications, content marketing and brandstorytellinginproviding strategic depth to our client’s businesses.”

Said Samir Gangahar, executive director, Leo Burnett Delhi, “I am delighted to have Antony on board. As a genuinely integrated thinker I see him adding tremendous value to our clients’ businesses and the agency itself. Channelling this ability to create a compelling purpose and relevant participation platforms for our portfolio of brands will help us become an even stronger HumanKind agency.”

Added Rajkumar, “My conversation with Leo Burnett helped me see a very young agency keen and ready to lead the evolution that our industry is going through. I’m excited to be part of this plan in taking Leo Burnett even further and higher, which is why I’m here! Planning’s focus here is in finding purpose for products and participation from people to engage with that purpose. HumanKind, the agency’s global philosophy and approach, which I personally connect with, provides a great context to doing that. The simple metric to measure this would be the impact of our work on our client’s business results. And the work I am referring to is not restricted to a 30 seconder and a full page print.”