Infographic: Flipkart acquires Myntra in game-changing Indian e-comm deal

It’s finally happened. After months of speculation about a possible deal between Flipkart and Myntra, the two homegrown e-commerce announced their merger. Asource in the company told _Reuters_that the transaction was valued at close to $300 million.

With the acquisition, Flipkart and Myntra hope to command a 50 percent share of the online fashion retail market in the next few years. Currently, Myntra holds about 30 percent of the fashion e-retail market.