 "Flipkart plays by Amazon rules: May launch own brand of tablets")
Mumbai: If reports are to be believed, very soon, you may be able to buy Flipkart’s own tablet. Following the footsteps of Amazon yet again, Flipkart is planning to launch tablets under its range of private label electronics, DigiFlip, reports Economic Times.
The biggest e-commerce company in India has been selling a range of electronic and computer accessories like headphones, speakers and pen drives under the DigiFlip range since 2012. A few months back, there was also speculation that
Flipkart may launch its own brand of smartphones.The Tablet was the only device missing from Flipkart’s offerings.~
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Although Apple and Samsung are the global leaders for tablets,Amazon’s Kindle Fire HDX is one of the top favourite of tablet buyers. In about nine months after it went on sale, Amazon’s tablet was completely ‘sold out’ in the US and it “captured 22% of tablet sales in the US.” It was a big win for Amazon.
Can Flipkart match that?
Flipkart has been gearing up for the competition that lies ahead as Amazon plans to expand in India. In its first move, Flipkartacquired the country’s biggestfashionportal Myntra to gaina strong foothold in the fast-growing onlinefashionmarket and fight its big rivals.
Then, Flipkart launched the Flipkart First service and virtual branded stores, similar to the Amazon Prime service available to US e-shoppers. Flipkart First is a annual subscription-based service that affords members a host of perks which includes— free shipping for all their orders,free in-a-day guarantee delivery, same day guarantee delivery at a discounted price and60 days replacement policy.
In the tablets market, Flipkart not only faces competition from the big sharks but home-grown companies too. For instance, Micromax sells its tablets at much affordable range starting from Rs 4999.
“If they (Flipkart) limit the number of models, provide great specs that set them apart and price it right, it will work,” Pinakiranjan Mishra, partner and national leader (retail and consumer products) at consulting services firm EY told Economic Times.
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