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Discount sales pay off? SpiceJet cuts losses in Q2 to Rs 310 crore

FP Archives November 15, 2014, 13:06:12 IST

SpiceJet has been discounting ticket prices, trimming costs and reducing the size of its fleet in the last few months

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Discount sales pay off? SpiceJet cuts losses in Q2 to Rs 310 crore

Indian budget carrier SpiceJet Ltd lost Rs 310 crore in the three months to September 30, the company said late on Friday, less than the Rs 560 crore it lost last year, after it lowered fares to fill more seats.

SpiceJet, which has now lost money for five consecutive quarters, has been discounting ticket prices, trimming costs and reducing the size of its fleet in the last few months, as it battles fierce competition in a country where all but one of India’s main carriers are losing money.

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The airline said the strategy had helped it to increase the amount of revenue it was earning per available seat kilometre by 12 percent during the quarter, and reduce costs by 7 percent, but that it was not enough to bring it back to profitability.

“Management believes that there is still further significant potential on both improving revenues. The improved performance further demonstrates that the turnaround effort, which is still work-in-progress, has gained momentum during the quarter,” SpiceJet said in a statement.

Sanjiv Kapoor, SpiceJet’s chief operating officer, told Reuters last month that the airline still needed new funding to anchor its turnaround efforts.

Reuters

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