Burger King to test India waters with 12 outlets, new menu

In India, the hamburger chain has changed its menu to sell mutton, chicken and veggie sandwiches.

hidden November 09, 2014 12:17:47 IST
Burger King to test India waters with 12 outlets, new menu

US fast food chain Burger King Worldwide will open about 12 outlets in Indiaover the next 60-90 days, Rajeev Varman, chief executive of the hamburger chain's India unit said on Saturday.

The chain announced last year a tie-up with the Everstone Group to develop the Burger King brand presence in the country.

In India, the hamburger chain has changed its menu to sell mutton, chicken and veggie sandwiches.

"In the long run, India is going to be one of the largest marketsglobally. Burger King most certainly sees India as one of the biggest opportunities in the future," Varman said ahead of the chain's first store opening in New Delhi.

Burger King is a late entrant in the country. Rival McDonald's Corphas been around for close to two decades and has already grown its network in tier two and three cities.

"Turkey, Chinaand Russiaare each growing by around 100restaurantsa year. Here in India, we will set up our first few restaurants and use that to fine-tune our operating model before determining our growth plans," Varman said in an email.

Reuters

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