Condom ad ban: CAIT hails move, says such advertisements violate social values, impact children

New Delhi: Traders body CAIT on Tuesday welcomed the government ban on condom advertisements on TV channels between 6 am and 10 pm, saying such ads often violate social
values and have an adverse impact of growing children especially teenagers.

The Information and Broadcasting Ministry on Monday issued an advisory to all television channels to restrict condom advertisements to late night between 10 pm and 6 am. "Such ads in fashion what they appear often violate our social values and have an adverse impact on growing children especially teenagers," the Confederation of All India Traders (CAIT) said in a statement.

The ministry said it was brought to its notice that some channels carry advertisements of condoms repeatedly which are alleged to be indecent, especially for children.

A man shows a packet of government-supplied 'Nirodh' condoms after collecting it from a distribution center at a hospital in New Delhi April 1, 2015. India is readying a redesign of the staid packaging of its half-century-old condom brand, incorporating pictures of handsome men and gorgeous women, in a desperate bid to seduce customers drawn to fancier versions sold by private firms. To match INDIA-HEALTH/CONDOMS REUTERS/Adnan Abidi - GF10000046018

Pic courtesy: Reuters/Adnan Abidi

"Condom ads presently are being shown in a vulgar manner which can't be accepted by civil society," CAIT said, adding that there should be a policy as to what kind of sexual education, to what extent and to which age group such kind of advertisement is required.

Asking the government to formulate specific guidelines for endorsing products, the traders body said even brand ambassadors should be made accountable and responsible for such ads which they promote.

CAIT Secretary General Praveen Khandelwal said the body had objected telecast of such advertisements in September 2016 and complained to the ministry regarding condom ad endorsed by Bollywood actor Sunny Leone.

The recent advisory by the government has faced criticism from people across social media including twitter, who are betting for more such ads to create awareness in the world's second-most populous country and third biggest hub of AIDS patients.

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Updated Date: Dec 13, 2017 13:27:26 IST

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