Oracle India is ramping up its cloud business with the addition of a dedicated sales force that will sell Oracle Cloud solutions. The company announced that it plans to hire more than 200 sales professionals to accelerate and ramp up its cloud business in the country.
In effort to overtake competitors SAP and Microsoft to rapidly grow its cloud business in India, Oracle India is expanding its cloud sales organization to include more specialized sales, business development, and post sales support executives. Hiring will take place across Oracle’s nine sales offices throughout India.
Oracle employs professionals in India across sales and marketing, R&D, consulting, direct sales for international markets, global support, and global financial and accounting operations. This additional sales force will be dedicated to helping customers transition to the cloud. According to a report, Oracle India's profits saw a decline of 12 per cent in 2013-14 to Rs 297 crore. Rival SAP, which has been quite aggressive with its cloud push in the country, said its cloud revenue in India is growing over 50 per cent y-o-y , while it posted a growth of 15 per cent in profit in the last fiscal. Microsoft also doubled its revenue to Rs 2,261 crore in the same period, on the back of growth in sales of its cloud-based software.
In the same report Sanchit Gogia, chief analyst at Greyhound Research explains that requirement for new databases, Oracle's bread-and-butter business, is going down and so they are offering heavy discounts. So, even when the sales go up, that happens at a smaller price and smaller profit margin. He also notes that Oracle lagged behind in acknowledging the potential that cloud computing had whereas SAP and Microsoft recognized it much earlier.
However, there seems some silver lining for Oracle in India. Large organizations like Apollo Hospitals, Bharti Learning, HDFC Bank, Maruti Motors, Hero MotoCorp are deploying various Oracle Cloud solutions in a hybrid model (private or public cloud with on-premises). Other growth companies like Altimetriks, Haeir, Kalpataru, Nature’s Feast and SRL Diagnostics, among others are using Oracle SaaS for HR, talent management, sales automation, customer service and modern marketing.
New firms or start-ups have been at the forefront of cloud adoption in India. Companies like bookmyshow.com, flipkart.com,jabong.com, makemytrip.com among others are leveraging Oracle Cloud solutions to manage their workforce and also integrate marketing, sales, customer service, back-end processes, and customer feedback to get a 360 degree view of their customer. Oracle Cloud helps them combine their existing disparate channels including Web, chat, social, email and voice transactions into a unified, cross-channel and holistic view in the cloud.
Updated Date: Jan 30, 2015 16:08:11 IST