Budget 2016 will go digital: Ministry of Finance launches its own YouTube channel

Editor’s Note: This piece was published on Thursday afternoon, shortly after the Ministry of Finance’s announcement on Twitter. However, something appears to have gone awry as the only video on the channel has been pulled down.  The Ministry of Finance launched its YouTube channel on Thursday. Predictably, the first video on the channel is full of shots of Union Finance Minister Arun Jaitley and all things connected to the Budget. Boring, huh? But what can you expect from the channel of the Ministry of Finance, after all. To drive home the fact that Jaitley is the Union Finance Minister, you have his swearing-in ceremony, too. Everything associated with the Budget is there on the channel including the _halwa-_making tradition prior to the printing of budget documents with Jaitley stirring it. The channel is as staid as the subject. There are currency notes to faces of people from the ministry, to Jaitley holding the famous tan briefcase holding the Budget papers. Budget 2016-17 will be shown in five videos. Don’t rush to see it now. It has yet to be made public on the channel. Although, we suspect the rollout of the YouTube channel may not have been completely according to plan after the tweet from the Ministry of Finance (below) disappeared from its Twitter account: [caption id=“attachment_2602272” align=“alignnone” width=“380”] A screen grab of the tweet from the Ministry of Finance. Twitter @FinMinIndia[/caption] Watch the Ministry of Finance’s first promo here: