Britannia launches WhatsApp based store locator; move to help consumers find products in nearby stores

The technology solution has been built to swiftly respond to the surge in consumer demand and the consumers' increasing need to find the range of Britannia products at close proximity to where they reside.

Press Trust of India April 29, 2020 18:05:12 IST
Britannia launches WhatsApp based store locator; move to help consumers find products in nearby stores

Bengaluru: Britannia Industries Ltd has launched a store locator service to enable consumers to find their favourite Britannia products in stores nearby.

Britannia launches WhatsApp based store locator move to help consumers find products in nearby stores

Representational image. Reuters.

Given the context of the ongoing lockdown, the GPS-based Chatbot publishes a list of stores near the consumer's current location, which have been recently serviced by the company, it said in a statement.

The technology solution has been built to swiftly respond to the surge in consumer demand and the consumers' increasing need to find the range of Britannia products at close proximity to where they reside, the statement said.

Managing director of Britannia Industries, Varun Berry said: "The high degree of familiarity that the Indian consumers have with WhatsApp makes it an ideal platform to reach a wide demographic of consumers."

Updated Date:

also read

Air India sale: Centre begins process of inviting financial bids; deal likely to conclude by September
Business

Air India sale: Centre begins process of inviting financial bids; deal likely to conclude by September

Last month, civil aviation minister Hardeep Singh Puri said there is no choice but to either "privatise or close" the airline which has a debt of 60,074 crore

COVID-19: Delhi, with 5,100 cases, records highest single-day spike; toll at 11,113
India

COVID-19: Delhi, with 5,100 cases, records highest single-day spike; toll at 11,113

Delhi health minister Satyendar Jain said the AAP government is alert on the pandemic situation and keeping a "close watch" on it

COVID-19: Pause sale of captured wild animals in wet markets as emergency measure, WHO urges nations
World

COVID-19: Pause sale of captured wild animals in wet markets as emergency measure, WHO urges nations

The coronavirus' origins have been the source of intense speculation, much of it centred around the likelihood that it was carried by bats and passed to humans through an intermediary species