WPP to acquire Chinese marketing services agency XMKT

FP Staff March 25, 2014 13:44:08 IST
WPP to acquire Chinese marketing services agency XMKT

WPP is all set to acquire XMKT, a Chinese marketing services agency specializing in customer experience management. The latest acquisition announcement marks a further step towards WPP's declared goal of developing its networks in fast-growth markets and sectors.

WPP to acquire Chinese marketing services agency XMKT

WPP is aiming increase network in fast-growth markets

Founded in 2010, XMKT Group has four main divisions: Events - that provides strategy, concept and design as well as on-site execution and coordination of events for clients; Retail - specializing in marketing and promotional activities in entertainment facilities or retail shopping malls; Entertainment - offering consultancy on procurement and incorporation of entertainment properties and Digital - providing digital marketing strategy.

The XMKT Group is headquartered in Shanghai with key clients comprising Diageo and Uniqlo.

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