WPP to acquire Chinese marketing services agency XMKT
WPP is all set to acquire XMKT, a Chinese marketing services agency specializing in customer experience management. The latest acquisition announcement marks a further step towards WPP's declared goal of developing its networks in fast-growth markets and sectors.
Founded in 2010, XMKT Group has four main divisions: Events - that provides strategy, concept and design as well as on-site execution and coordination of events for clients; Retail - specializing in marketing and promotional activities in entertainment facilities or retail shopping malls; Entertainment - offering consultancy on procurement and incorporation of entertainment properties and Digital - providing digital marketing strategy.
The XMKT Group is headquartered in Shanghai with key clients comprising Diageo and Uniqlo.
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