 "With 'See the real me', Clean & Clear's campaign sports a new brand philosophy")
[caption id=“attachment_92501” align=“alignleft” width=“380”] A still from the TVC[/caption]
Youth skincare brand Clean & Clear has recently released its new 360-degree campaign. The commercial looks at inspiring teenage girls to not to let their physical imperfections define them, but instead feel confident about who they are. The campaign has been created by DDB Mudra and sports the brand’s new philosophy ‘See the real me’.
According to Ganesh Bangalore, general manager - marketing at Johnson & Johnson India, “Clean & Clear fundamentally believes that every young girl has innate potential which makes her unique and special. All she needs is a little courage to dazzle people with her true abilities and inspire other girls around her. "
Based on insights from teenage girls in India, the TVC addresses the issue of how teenagers very often get associated with nicknames that reflect their perceived image and not their actual talents, because of their oily skin. The ad is a montage of teenage girls speaking to the viewer about how Clean & Clear gave them pimple-free skin and helped people focus on other important aspects of their personalities.
Watch the ad below:
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