With new ad, Exide Life Insurance aims to be viewers' partner in life's journey

[caption id=“attachment_88765” align=“alignleft” width=“380”] A grab from the film[/caption] Exide Life Insurance has has launched its first advertising and marketing campaign following its recent rebranding from the erstwhile ING Vysya Life Insurance. In its new avatar, the brand’s focus is on the long term and speaks about how Exide Life Insurance helps customers prepare financially for a long and happy life. Keeping in line with the brand essence, Law & Kenneth | Saatchi & Saatchi has created a new campaign which revolves around a simple insight - to ensure your journey of life is a happy one, you need someone known by your side.