Wild Stone puts the focus on 'Indian sensuality' in new commercial

Male grooming brand Wild Stonehas launched new fragrance Wild Stone Thunder. To promote this, the brand has launched a new 360 degree campaign that revolves around ‘Indian sensuality’. Soho Square is the agency behind the campaign.

[caption id=“attachment_87499” align=“alignleft” width=“380”] A screen grab from the TVC[/caption]

Unveiling the new launch and marketing campaign, Sanjoy Sen, chief operating officer, McNROE Consumer Products said, “Consumers are looking out to experiment with different fragrance options. Being one of the leading players in the deodorants market, we have always focused on introducing distinct world class fragrances in the market. It has taken us several years of research to combine some unique notes and create a first of its kind product for our consumers with Wild Stone Thunder. With an aggressive marketing campaign, we are hoping to reach out to consumers across the country with our latest offering”.

The film opens with a girl flying a kite on a terrace with her younger brother. She suddenly gets fragrance and she spots a man on the adjacent roof, also flying a kite. The man is wearing Wild Stone deo. Mesmerized by the fragrance, the girl is not able to take her eyes off the man. The man notices her staring at him and looks back at her. In her state of trance, he cuts her kite’s manjha. He smirks at her and continues to fly his kite. The girl is annoyed, and tells her younger brother to go down and retrieve the kite. She goes over to his terrace, and looking right into his eyes, takes his kite’s manjha cuts it with her teeth. She flings the manja aside as the man looks up and watches the kite drift away. She gives the Wild Stone man one last glance and walks away smirking.

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Watch the film here:

The marketing campaign has been spread across mediums including television, cinema, digital, outdoor, and on-ground activations.