 "We want to create an ecosystem of innovation: Mahindra Group's SP Shukla")
Last week, the 16 billion dollar Mahindra Group launched a campaign inviting ideas to claim what it calls the ‘Rise Prize’ - a one million dollar innovation challenge that follows the company’s ‘Spark The Rise’ entrepreneurial challenge from 2011.
Storyboard’s Animesh Das spoke to SP Shukla, president - group strategy and member, group executive board; chairman, Mahindra Innovation Academy and chief brand officer, Mahindra, on what the group hopes to achieve through this challenge and finds out how the three-year-old ‘Rise’ brand philosophy has helped. Watch the interview for more.
Advertisement
The 360-degree campaign for this initiative has been created by Famous Innovations. For more about what went into the creation of the campaign, click here .
 "'Hard work, courage, patience': Anand Mahindra offers Sarfaraz Khan's father Naushad Thar SUV as gift")
 "Anand Mahindra on Vikrant Massey’s '12th Fail': 'If you see only ONE film this year, make it this one'")
 "Mahindra Scorpio-N, one of India’s safest cars got 5-stars in GNCAP. Why did it get 0-stars in Australasian NCAP?")
 "'Here's an Australian giving us master class': Anand Mahindra lauds tunnel expert Arnold Dix, know why")
 "'Hard work, courage, patience': Anand Mahindra offers Sarfaraz Khan's father Naushad Thar SUV as gift")
 "Anand Mahindra on Vikrant Massey’s '12th Fail': 'If you see only ONE film this year, make it this one'")
 "Mahindra Scorpio-N, one of India’s safest cars got 5-stars in GNCAP. Why did it get 0-stars in Australasian NCAP?")
 "'Here's an Australian giving us master class': Anand Mahindra lauds tunnel expert Arnold Dix, know why")