Brands have done it all - social commentary, societal trends, pop culture and even politics. But if there is one thing they have steered clear of is evoking religion, a tricky subject, especially in India.
But FCB Ulka’s Ambi MG Parameswaran believes otherwise. In his latest book, ‘For God’s Sake’ he illustrates the role religion plays in marketing and consumption.
Watch Storyboard’s editor, Anant Rangaswami in a conversation with Ambi on the business of culture and religion and why brands should tap into them.