Watch: Ambi MG Parameswaran on using religion as a marketing tool
Brands have done it all - social commentary, societal trends, pop culture and even politics. But if there is one thing they have steered clear of is evoking religion, a tricky subject, especially in India. But FCB Ulka’s Ambi MG Parameswaran believes otherwise. In his latest book, ‘For God’s Sake’ he illustrates the role religion plays in marketing and consumption. Watch Storyboard’s editor, Anant Rangaswami in a conversation with Ambi on the business of culture and religion and why brands should tap into them.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
 "‘I’d love to do it’: Trump refuses to rule out third term — despite constitutional limit")
 "What is the ‘Golden Fleet’ of navy ships that Trump wants to counter China with?")
 "‘Ramayan country’: Why Trinidad and Tobago wants to build a large Ram temple")
 "How China's rare earths choke changed America's trade deals")
 "‘I’d love to do it’: Trump refuses to rule out third term — despite constitutional limit")
 "What is the ‘Golden Fleet’ of navy ships that Trump wants to counter China with?")
 "‘Ramayan country’: Why Trinidad and Tobago wants to build a large Ram temple")
 "How China's rare earths choke changed America's trade deals")
Top Shows
