Wally Olins, RIP

FP Staff April 15, 2014 17:22:49 IST
Wally Olins, RIP

Branding Guru and chairman of Saffron Brand Consultants,Wally Olins has passed away. He was 83.

Wally Olins RIP

Olins was the pioneer of 'nation branding' (pic: wallyolins.com)

Olins was almost synonymous with branding and corporate identity, having played consultant to some of the largest brands in the world - Volkswagen, Renault, Tata and Q8, to name a few. He also was the man behind the concept of 'branding a nation', having worked on the identities of many cities and countries including London, Northern Irelands, Poland, Mauritius and Portugal.

Olins had won many awards in his lifetime. He won a CBE in 1999, and was nominated for the Prince Philip Designers Prize in the same year. He was given the D&AD President's Award in 2003, among other notable awards.

In 2008, Saffron Brand Consultants announced the launch of its Mumbai office, just a little before Olins launched the 'The Brand Book' in Mumbai. His seventh and latest book 'Brand New: The Shape of Things to Come' had just released on April 7, 2014.

Storyboard Editor Anant Rangaswami had met Olins last year, where the latter had discussed global branding and its importance today. Watch:

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