Unmetric's Lakshmanan Narayan: In social media, more data equals better creatives

Social media analytics firm's Unmetric's co founder and CEO, Lakshmanan Narayan, was in the country recently. Storyboard editor Anant Rangaswami caught up with him to understand what role measurement plays on the social web, the need to have real time measurement of social media and his views on Indian brands that rode the FIFA World Cup 2014 wave successfully without being official sponsors.

Watch the video for the entire interview.

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Updated Date: Jul 28, 2014 14:57:51 IST