Social media analytics firm’s Unmetric’s co founder and CEO, Lakshmanan Narayan, was in the country recently. Storyboard editor Anant Rangaswami caught up with him to understand what role measurement plays on the social web, the need to have real time measurement of social media and his views on Indian brands that rode the FIFA World Cup 2014 wave successfully without being official sponsors. Advertisement Watch the video for the entire interview.
 "Unmetric's Lakshmanan Narayan: In social media, more data equals better creatives")
Social media analytics firm’s Unmetric’s co founder and CEO, Lakshmanan Narayan, was in the country recently. Storyboard editor Anant Rangaswami caught up with him to understand what role measurement plays on the social web, the need to have real time measurement of social media and his views on Indian brands that rode the FIFA World Cup 2014 wave successfully without being official sponsors.
Watch the video for the entire interview.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
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