 "Two senior leaders promoted at GroupM"){kind=logo}
GroupM has promoted two of its senior executives of the Central Trading Group (CTG). Sidharth Parashar is now head, pricing and investments, and Jai Lala is head, trading and partnerships. Both Parashar and Siddharth will report in to Prasanth Kumar, managing partner, CTG, South Asia.
[caption id=“attachment_82316” align=“alignleft” width=“380”] The agency has promoted Sidharth Parashar and Jai Lala[/caption]
Speaking on the new structure, Prasanth Kumar, Managing Partner, South Asia, CTG said, “As we move into a growth phase largely driven by converging synergies across the group and driving client satisfaction, it has become critical that we create more focus, especially in the area of media investment. With the development of new concepts of integrated media, merging traditional and digital media, we are also looking at reforming the way we plan our investments as a central hub. This new structure in our core function will deliver unparalleled client delight and value.”
Prior to his promotion, Parashar was the agency buying head for Maxus, for over five years, where he was a member of the leadership team. He worked on media mandates for brands such as Google, Nokia and Vodafone, among others. In his new role, he will be responsible to facilitate and execute GroupM investment mandates across media. All the GroupM agency trading heads and cluster heads will now report in to Parashar.
Prior to Lala’s elevation, he was the agency trading head for Mindshare, where he worked on media mandates for clients such as Pepsi, GlaxoSmithkline, ICICI, Aditya Birla Group and Nike. In his new mandate, Lala will be managing all trading mandates at GroupM. He will also be heading a team of all the heads across verticals: Proprietary media, DTH, Xaxis, Syndication, GME and Special Projects.
He will also work closely with Parashar and the agency trading heads on delivering the maximum ROI on media investments.
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