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Twitter India: Betting Big On Elections, IPL & FIFA World Cup

Pavni Mittal April 1, 2014, 12:54:01 IST

With 241 million monthly active users and 500 million tweets a day, Twitter is one of the fastest growing social media platforms in the world. [caption id=“attachment_80871” align=“alignleft” width=“380”] Rishi Jaitly is Twitter’s India Market Director[/caption] In India, the microblogging site is betting big on the buzz around the upcoming elections and cricket to increase user base and gain mass appeal. According to Internet & Mobile Association of India (IAMAI), Twitter had 33 million users in India as of March 2013.

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