Transforming online retail: Flipkart's $1 bn funding shows Myntra acquisition was just first step

Transforming online retail: Flipkart's $1 bn funding shows Myntra acquisition was just first step

The Myntra acquisition was just a start to what the Bansals had on their minds for the company.

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Transforming online retail: Flipkart's $1 bn funding shows Myntra acquisition was just first step

On Tuesday, Flipkart created history by being the first Indian internet company to raise $1 billion in funding. The development places the e-commerce site in the company of big league firms like Facebook and Uber, who have surpassed the $1 billion funding mark.

Flipkart’s funding has definitely left founders Sachin Bansal and Binny Bansal (they are unrelated to each other) on a high. But this year showed signs of being significant for the company ever since it bought out fashion portal Myntra for an estimated $330 million. The deal was definitely a turning point for Flipkart, with the founders expressing their ambition to make it a $100 billion company in five years.

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Clearly, the Myntra acquisition was just a start to what the Bansals had on their minds for the company.

Firstpost’s senior editor Anant Rangaswami had earlier caught up with co-founder and CEO Sachin Bansal and Mukesh Bansal, CEO, Myntra and head of fashion, Flipkart, to understand the ramifications of the Flipkart-Myntra deal, how it would prove advantageous for both companies, the changing fashion landscape in India and much more. Watch the video interview for more.

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more

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